Emerging Trends in Medical Device Sales
Interview with Dr. Richard Ruff, Co-Founder of Sales Horizons
Why are hospitals hiring medical device sales reps? Better yet, why are medical device sales reps pursuing new careers with hospitals and what are the future implications of this interesting trend? In this interview with Dr. Richard Ruff, co-founder of Sales Horizons, we learn more about current medical device sales trends and what it takes to become a dominant medical device player in today’s economic environment.
Interview Highlights with Dr. Richard Ruff
Richard’s impressive bio including the time he spent with Neil Rackham at Huthwaite, Inc. Yes, the Neil Rackham that wrote SPIN Selling.
How Sales Horizons has managed to increase the ROI of medical device sales training.
Why are hospitals hiring medical device sales reps? Perhaps more interesting, what are the future implications?
2 concepts that Richard believes MUST be honed in order to succeed in today’s medical device sales environment.
The best practices of superior medical device sales reps.
You’ve heard of sales role-plays. But can they actually be effective? Learn how Richard has transformed sales role-plays into a powerful tool.
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