Picture this. You walk into a doctor’s office for a 4pm meeting and you pull out your new iPad2. But instead of opening up a clinical study or a marketing piece, you launch a video conference call service. No, it won’t be you selling to the doctor this time. You’re simply going to facilitate a live video call between your doctor and one of his/her counterparts across the country. The result: Your doctor is won over by the perceived trusted advice he/she receives.

In this interview with Rony Sellam, we learn how web 2.0 strategies like the example above are impacting the sales and marketing departments within both large and small medical device companies. Listen close as Rony shares some fascinating insights in regards to the changing business dynamics within today’s healthcare environment. You won’t be disappointed!

Interview Highlights with Rony Sellam

• How NorthPoint Domain is helping hospitals move past the traditional “gym and hotel” business model.
  
  

• The unique history, content, and audience of the Endovascular Forum.
  
  

• What does the “new customer” look like within the medical device space?
  
  

• Certain physician customers are simply unreachable.  But is this really true in today’s web 2.0 environment?
  
  

• How the Endovascular Forum is changing the plumbing of the sales and marketing departments within medical device companies.
  
  

• Rony’s advice for ambitious medical device doers. My personal favorite: Learn to become a facilitator.