Playbook
Strategies for Product Design and Development
Having a great idea in medtech is rarely enough. Making a dent in this space requires a holistic approach that encompasses everything from scalable design and stakeholder feedback to effective communication and efficient prototyping. The strategies we explore here, aren’t just theoretical, they are practical, field-tested methods that have been instrumental in bringing groundbreaking medical technologies to market.
Key Lessons From This Playbook
Design for manufacturing at scale: Design products that not only meet user needs but can be manufactured at scale. Collect feedback from all stakeholders—like nurses and technicians—to make your product more user-friendly. Scalability is key; ensure the design can handle mass production.
Speak the payer’s language: Focus on proving your product’s cost-effectiveness early in the development phase. Payers, who often determine hospital purchases, need to see how your product saves money or improves efficiency. Tailor your pitch to meet the interests of all stakeholders.
Harness first-hand experience and expertise: Collaboration is crucial. Engage with experts and real users to fine-tune your product. Continual feedback helps ensure you’re meeting actual needs, and it’s essential to partner with the right people who share your vision.
Prototype prudently: Use existing products and components to save time and money during the early stages of development. Surround yourself with experts and use available resources to avoid mistakes and move faster.
Adapt the way you educate: Understand that different healthcare professionals have different workflows and tailor your product to fit seamlessly. When communicating with patients, simplify complex information without overwhelming them, adapting your message for different levels of understanding.
