Is your Day-to-Day Mindset Killing You?

Interview with Marshall Perez, Partner at Chief Outsiders

What would you do if you only had 12 months to replace a medical device product that represented ⅓ of your revenue?  Marshall Perez tells us how he did it and what he learned.

Interview Highlights with Marshall Perez

  • The importance of understanding the culture of a company.

  • Are you making connections with everyone in your customer accounts?  How do you know the secretary in the Purchasing Dept. won’t be a Supervisor in a few years?

  • What is unique to Chief Outsiders and why would a company want to seek their advice?

  • When evaluating product management functions, could you be achieving better margins?

  • Do you have a CRM system in place?  Is it helping to yield better productivity, efficiency, and results?

  • Do your customers know you care about them?  What systems do you have in place to be sure of this?

  • Why understanding reimbursement should be at the forefront of any strategic decision.

  • Data matters!  Understand the trends and the long-term implications of your actions.  Be cognizant of the future.

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