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Is your Day-to-Day Mindset Killing You?

Interview with Marshall Perez, Partner at Chief Outsiders

What would you do if you only had 12 months to replace a medical device product that represented ⅓ of your revenue? Marshall Perez tells us how he did it and what he learned.

Interview Highlights with Marshall Perez

The importance of understanding the culture of a company.
Are you making connections with everyone in your customer accounts? How do you know the secretary in the Purchasing Dept. won’t be a Supervisor in a few years?
What is unique to Chief Outsiders and why would a company want to seek their advice?
When evaluating product management functions, could you be achieving better margins?
Do you have a CRM system in place? Is it helping to yield better productivity, efficiency, and results?
Do your customers know you care about them? What systems do you have in place to be sure of this?
Why understanding reimbursement should be at the forefront of any strategic decision.
Data matters! Understand the trends and the long-term implications of your actions. Be cognizant of the future.

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